Marketing Toolkit

MARKETING TOOLKIT RESOURCES

Looking for ways to market your program? Use the USA Swimming marketing toolkit to elevate your program in your local cities.

This toolkit provides downloadable materials for members to customize and use on their own. Take advantage of the customizable PDFs to market your programs and support your athletes using lawn signs, certificates, car magnets, and posters. 


The Goggles On campaign celebrates one shared moment at all levels of the sport: putting your goggles on. Click here to learn more about the free marketing toolkits that are available.

 

 



The Block Party pilot program is a national initiative designed to increase/expand competition opportunities for athletes and help clubs, LSCs, and USA Swimming in strengthening membership growth and retention. Click here to learn more about Block Party and the resources that are available.

 

Shamrock Showdown

The Block Party pilot program is a national initiative designed to increase/expand competition opportunities for athletes and help clubs, LSCs, and USA Swimming in strengthening membership growth and retention. Click here to learn more about Block Party and the resources that are available.

 

Shamrock Showdown


  • Press Release for Swimmers Attending a Meet (PDF | Word)
  • Press Release for Teams Hosting a Meet (PDF | Word)
  • Press Release for Swimmers Attending a Meet (PDF | Word)
  • Press Release for Teams Hosting a Meet (PDF | Word)


BLOCK PARTY

The Block Party pilot program is a national initiative designed to increase/expand competition opportunities for athletes and help clubs, LSCs, and USA Swimming in strengthening membership growth and retention.

GOGGLES ON

The Goggles On campaign celebrates one shared moment at all levels of the sport: putting your goggles on. Learn more about the free marketing toolkits that are available.

Marketing Toolkit Instructional Videos

Photo Template Instructions
01:27MAR 6, 2025
Yard Sign Template Instructions
01:56MAR 6, 2025
Interactive Poster Template Instructions
01:26MAR 6, 2025
Certificate Instructions
02:29MAR 6, 2025
Bumper Sticker Template Instructions
01:28MAR 6, 2025
Bingo Card Template Instructions
02:07MAR 6, 2025

Past Webinars


Marketing Your Club Locally | Club Business Network
49:48 Feb 04, 2026

Club Marketing and the Transition to Year-Round Competitive Swimming | Club Business Network
49:48 Apr 23, 2025
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